Music is not easy: Bahati reveals how he bounced back from Sh6 Million loss


Kenya’s award winning gospel artist Bahati has offered a free piece of advice to young artists who think that the music profession is the route to glory in Kenya.

Speaking during an EMB Records’ thanksgiving and relaunch event, Bahati said that music is expensive in Kenya revealing that constant losses almost killed the recording label.

“Music is expensive and following what happened (walk out of artistes), I contemplated shutting EMB which I started two years ago. I made a loss of over Sh6 million,” Bahati said during the event.

Bahati further revealed that most records as is the case with business ventures do not survive owing to high operational costs.

“The reason why many labels don’t survive in Kenya is because it’s expensive to maintain them,” he added.

Bahati unveiled Danny Gift as the records new signature artist during the relaunch


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