Societal morals are slowly fading away as young girls continue to realize that with a big ass, they can live more stable lives financially than they would with a sharp brain.
Sponsor relationships are slowly becoming accepted as society continues to put pressure on the need to have money not only to live a first class lifestyle but simply to survive.
“Right now, the ass is the new brain and this is what you use to get what you want,” single mother Grace Njeri*, 25, who has a regular sponsor told The Star.
According to Njeri, it is vital that she stays close to a sponsor who will also invest in her career ambition.
“I am poor, often living hand-to-mouth, dancing for cash in a nightclub, and struggling to put my daughter through school. But I’m determined to feed and educate my child. I want to become rich and famous through modelling and music,” Njeri says.
Njeri argues that the current economy does not directly compensate hard work and hence the need to use whatever you have to make ends meet
“Hard work won’t get you anywhere. You have to get a sponsor, rob a bank or win a tender,” she says.
20 year old Jane also argues that if she has to look good, she needs to look hot. That in real sense implies that there has to be some rich guy who is ready to pay for her looks if he is to posses her.
“If I look hot, I look good. There has got to be some rich guy who will pay good money to possess me,” says Jane.
Despite being an undergraduate student at the moment, Jane argues that her dreams and ambitions do not allow her to stick around some young boys considering today’s economy is not waiting for anyone.
Jane looks up to stage runners like Vera Sidika who today runs her business empire from having to dance in music videos in the past.
“I am young and beautiful, so why not use my youthfulness to my benefit. After all, what is wrong about sex, anyway?” asks Wambui, a 19 year old Machakos university student. “People just make it sound wrong. But sometimes, it ain’t wrong at all,” she adds.
Kerubo from Kisii argues that she prefers having a sponsor to sleeping with men in the streets.
“I prefer the sponsor thing, rather than standing on the street, because you have that one person who is supporting you… you don’t need to sleep with so many men,” she says.
If you have to expose your body, make money out of it
*NB: The names have been changed for protection purposes.